Marketing
Your tasks
- Support, management and optimisation of our international Google Ads (Search, YouTube, Google Display Network) and Microsoft Advertising campaigns, including keyword research, ad creation and bid management
- Setting up suitable SEA campaign structures and developing new strategies specifically for generating qualified leads
- Analysing SEA campaign and ad group performance and deriving recommendations for action to increase the effectiveness and efficiency of lead generation
- Carrying out A/B tests and optimising conversion rates to continuously improve campaign performance and lead quality
- Monitoring paid search campaign budgets to maximise the return on ad spend (ROAS)
- Technical setup, management and optimisation of Google Tag Manager and Google Analytics, including the implementation of new click and conversion events
- Regular reporting and presentation of results to management
- Conducting market and competitor analysis to identify new opportunities and optimisation possibilities
Your Profile
- Approx. 4 years of practical experience in SEA, especially with Google Ads and Microsoft Advertising
- Sound knowledge of SEA tools and platform technologies, in particular Google Ads Editor, Google Analytics and Google Tag Manager
- Technical knowledge of active implementation of tracking codes, website events and changes in Google Tag Manager
- An affinity for numbers and an analytical way of working to precisely record relevant key figures and derive effective measures
- Independent, reliable, structured and proactive way of working
- Fluent English skills, any additional languages especially German would be a plus
Our Benefits
In addition to our dedicated support for our employees, our diverse, fun and inclusive workplace and our personalised onboarding programme, we offer a variety of local benefits and training opportunities, such as:
- Flexible working hours and mobile working
- Awards for length of service
- Opportunities for learning and development
- Contribution to retirement insurance
- Health initiatives for employees
- Special leave days
- After-work events and annual company parties
Contact
We want to continue to build on our strengths. Do you want to contribute and develop your strengths with us? Join us and play an active role in shaping the positive future of Drooms! Apply now! If you have any questions, please contact us at jobs@drooms.com.